Objective *

What are your business objectives for this project?

For example: get readers to click on a link or inform readers about a new product.

Audience*

What is the target audience for this project?

Please give details about demographics, job role, type and size of company. It can also help to think about what else they read, such as trade magazines or newspapers. The more specific you are, the better focus we can achieve. If you have reader
personas, please share them too.

Copy length*

How many words do you need?

We charge by the word, so accurately understanding your requirements here is essential to pricing the project. Some rules of thumb:

A web page is typically 250-500 wordsWith lots of pictures and bigger text, perhaps 300-400 wordsCase studies are typically 500-1000 wordsOne minute of slow spoken English is about 250 wordsA page of A4 without illustrations is typically 400-500 wordsAn email is usually 150-250 wordsWhite papers are usually 1000-2000 words (but can be much longer)

Key messages*

Are there any points or themes we must include or avoid?

For example: an outline, key messages, talking points, corporate guidelines etc? Please provide as much information as possible.

Style guidelines*

Do you have any style guidelines, corporate style manuals or other pointers?

Do you want American English? British English? Will the document be translated?

Delivery format*

Are there any specific actions you want the reader to take?

For example, is there a website they should visit or a number they should call?

Use case*

What kind of document is it? How will it be used?

Examples include:

White paperCase studyBlog postBrochurePowerPoint presentationHow-to guideWeb copyNewsletterEmailOther

Sources*

What resources can you give us to support the project?

For example, interviews with your staff, customers, existing white papers, presentations, product data sheets etc.

Approval and feedback*

Who, exactly, has the authority to sign this off? Who will be involved in giving feedback?

We prefer working with one client ‘editor’ who can commission and sign off projects and who collates all the feedback from internal stakeholders. (Note that material changes from the agreed brief may incur extra costs and delays.)

Deadline*

What is the deadline?

We need to plan the work to fit our schedule so the more time you can give us the better job we can do. Last-minute rush jobs may incur a higher fee. We plan our work for the week on Monday afternoons so it helps to get briefs beforehand.

What project data do you already have?*

What data or references do we need when working on this copywrite?

Your contact information*

How can we contact you for further project discussion? Please specify your preferable contact method. If you have any additional suggestions or feedback, please let us know in the message field below.

Your name:*

Phone number*

Email:*

Message*